Interest Rate Roundup

Friday, July 14, 2006

Desperate home builders ... Desperate measures

The second-largest home builder in the country, D.R. Horton, just issued one heck of an earnings warning. All the building shares are getting trashed as a result. I've been talking about just how much trouble these guys were in across several venues.

Then today, I stumbled across a print version of this Lennar Corp. web advertisement in the Palm Beach Post. Smacks of serious desperation to me. Check out the "Any reasonable offer will be accepted" line. Yikes!

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